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Wednesday, March 12, 2008

SIME Friends nominated for an International Emmy

The company P, creative advisor to SIME07, is nominated for and International Emmy. The participatory drama The Truth About Marika, a co-production with Swedish Television SVT, is nominated in the category "Best Interactive TV Service" by The International Academy of Television Arts and Sciences.
The company P created a pervasive experience across many platforms. During almost a year over 100,000 participants tried to find the truth about Marika’s disappearance. Following fictious homepages, satellite maps and coded symbols accessed through mobile applications, the audience went deeper into the drama.

This is a great example of what the future of television could look like. The success of the production shows that the audience wants to participate, to break down the borders between life and screen.

Congratulations to the whole team!


Anonymous said...

Well I to but I contemplate the brief should have more info then it has.

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